It was the question posed by a 75-year-old woman whose strength defied expectation. While many her age faced declining health, she radiated vitality. She skipped 1,000 times each morning. She practiced resistance training. Her bones were strong. Her spirit, stronger. When a visiting naturopath asked how this was possible, the answer was both simple and profound: a lifetime of clean, additive-free, vegetarian food—prepared with discipline, eaten with joy, and guided by ancient wisdom.

That woman was the mother of our founder. And her question didn’t just spark a conversation. It sparked a movement.